Understanding Financial Literacy and Investment Habits in Slovenia: Key Insights from Latest Research
Based on a recent market research study in Slovenia on financial literacy, investment habits, and brand recognition. The study, carried out between October 25 and November 4, 2024, surveyed a representative sample of 700 adults. The findings reveal a significant knowledge gap in financial literacy among Slovenians.
Key Findings:
• Over 80% of respondents have never participated in any financial education programs.
• Most respondents rated their financial knowledge as average (39.9%), while 30.8% rated it as poor or very poor. Only 28.2% felt confident, rating their knowledge as good or excellent.
• Younger and more educated individuals were the most confident, while older and less educated respondents showed lower confidence.
• 67.4% of respondents rated their knowledge of cryptocurrencies as poor or very poor, with only 5.6% claiming a good understanding.
We are proud to share that Kriptomat ranked second among the most popular crypto service providers in Slovenia, ahead of Bitstamp.
Serge Mahmutovic, CEO of Kriptomat, commented:
“Respondents identified the greatest risks in investing as the potential loss of invested funds, low trust, unstable returns, fraud, and disappointment. This is why educating people about money, personal finance, and investing is a core part of our mission in our target markets.”
At Kriptomat, we remain committed to promoting financial literacy and supporting individuals on their journey toward smarter investing and financial empowerment. Together, we aim to bridge the knowledge gap and build trust in the world of personal finance and cryptocurrency.
The research was done by Ninamedia, a specialized agency providing media monitoring, content analysis, market research, and strategic communication solutions across Southeast Europe.