Email doesn't look right? Click this link.

Prediction Markets: From Niche to Mainstream

Prediction markets are finally getting their glow-up: the kind of overnight success story that, in reality, has been ten years in the making.

In just the first half of 2025, more than $216 million has been raised across 11 deals. That’s more than every previous year combined. The headliners are Polymarket and Kalshi. Once fringe experiments, they’re now unicorns, with heavyweight investors like Founders Fund, Paradigm, and Multicoin throwing their weight (and wallets) behind them.

Get crypto to make a bet

The Four Big Shifts

People actually care: After the US election, trading didn’t dry up, it shifted. Sports, the economy, cultural gossip—prediction markets have become the place to put money where your mouth is.

Everyone’s watching: Polymarket isn’t just a trading app; it’s turned into a reference point for journalists, politicians, and even CEOs.

Regulators stopped saying no: With the CFTC dropping its appeal against Kalshi and clearing Polymarket’s US return, the rules of the game finally feel playable.

The pipes work now: Stablecoins, smart contracts, secure oracles—all the invisible plumbing is finally solid enough to scale.

What’s trending now

Why Polymarket & Kalshi Lead the Pack

It’s tempting to think that dozens of prediction markets should exist by now. They don’t. Most have fizzled. But these two survivors did something boring but brilliant: they stuck it out.

They invested early, building deep markets before the hype cycle.

Polymarket has mindshare, Kalshi has institutional credibility.

Both weathered regulatory pressure and thin volumes, turning their survival into dominance.

Polymarket explained

What’s Next for the Sector

Institutions moving in: Hedge funds could start using prediction markets as a real hedging tool, while fantasy sports giants like DraftKings and FanDuel may eventually join the fray.

Exchange-level scale: Some investors genuinely believe this could rival the stock market, with trading events instead of equities.

Fresh product ideas: Expect user-generated markets, deeper liquidity, and mechanisms that minimize disputes.

Anyways, invest in ₿

Have you enjoyed this letter?

About | Privacy Policy

Manage Subscription

Any information provided in this email does not constitute investment advice or investment recommendation nor does it constitute an offer to buy or sell or a solicitation of an offer to buy or sell digital assets or other financial instruments described in this email. In particular, this information should not be used as a substitute for suitable investment and product-related advice. Unless expressly stated otherwise, all pricing information is non-binding.

You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information in this email before making any decisions based on such information.

IMPORTANT NOTICE: This sponsored content is for informational purposes only and not intended for persons in the United Kingdom. If you are accessing this from the UK, please note that this content has not been approved by an FCA authorised person. Cryptoassets are not regulated by the FCA and are high risk. The value of cryptoassets can go down as well as up and you may lose all your money. The content is for information only and not investment advice.